Burt's Bees First National Print Campaign in Beauty and Wellness Magazines. Established a voice and look for the brand. Created for Pool, Inc. for client Mike Indursky.
Wrote all copy for multi-page small tear-away magazine insert that took the print campaign and educated further about natural ingredients vs. synthetics. Featured a peel-away wallet-sized card as a guide to reading your labels in the store.
Cover and back page of tear-away insert. Card was also downloadable from Burt's website.
Sample pages from multi-page insert.
Internal video exploring new positioning and bringing to life the spirit and essence of Burt's Bees beauty.
